BrandArcus
A Comprehensive Brand Book & Guidelines for Start-Ups
BrandArcus is your ultimate blueprint for building and maintaining a consistent, powerful brand identity across every platform and touchpoint.
Overview
What problems are we solving for you?
We understand the challenges you face as an Indian business or startup when it comes to establishing a strong, consistent brand identity. In the early stages, you might struggle with defining what your brand truly stands for—your mission, vision, and values. You may find it difficult to differentiate yourself in a crowded market, unsure of how to craft a brand voice that resonates or a visual identity that stands out. The task of creating consistent branding across every touchpoint—whether it’s your website, social media, packaging, or even a retail environment—can feel overwhelming, especially when you’re juggling so many other responsibilities. You need a clear, cohesive guide that aligns your brand's strategy with every design and marketing decision, ensuring that whether you're working with a designer, developer, or marketer, everyone is on the same page. That’s where our BrandArcus service comes in, providing you with the comprehensive brand book you need to confidently build and maintain a brand that not only looks professional but truly represents who you are and what you stand for.
A Clear and Compelling Brand Identity
You’ll have a well-defined mission, vision, values, brand differentiator, brand identity, brand voice, that resonate with your target audience, setting a strong foundation for your brand.
Consistent Branding on All Platforms
Whether it’s your website, social media, apps, packaging, merchandise, pintables, or retail spaces, your brand will maintain a cohesive look and feel, ensuring recognition and trust.
Inspiration for Marketing Collateral
You’ll receive examples of what your marketing materials could look like which you can provide to any designer to recreate those designs in a more usable format or ask us to do that for an additional cost.
Enhanced Brand Differentiation
With a unique brand voice, tone, and visual identity, you’ll stand out in a crowded market, attracting more customers and setting yourself apart from competitors.
Efficient and Aligned Teamwork
Your team and any external partners will have a clear guide to follow, ensuring that everyone is aligned and working towards the same brand goals, saving time and reducing miscommunication.
Foundation for Future Growth
With a comprehensive brand book in hand, you’ll be prepared to scale your business while maintaining brand consistency, making it easier to enter new markets and attract investors.
What results can you expect?
Items Included in the Brand Book
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Mission Statement
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Vision Statement
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Core Values
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Brand Story
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Brand Differentiator
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Brand Positioning
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Brand Manifesto
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Brand DNA
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Brand Personality
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Brand Voice and Tone
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Brand Logo
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Brand Colors
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Brand Iconography
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Brand Imagery Guidelines
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Brand Graphic Elements
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Brand Typography
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Grid System for Consistent Design Layout
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Imagery Style and Mood Guidelines
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Print Materials
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Presentation Template
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OOH Branding (Out-of-Home)
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Digital and Social Media Examples
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Retail Environment Design Examples
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Guidelines for Logo Usage and Variations
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Video Branding Guidelines
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Brand Packaging Design Concepts & Guidelines
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Experiential Branding Concepts
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Retail Branding Concepts
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Website Layout Examples
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Custom Icon Set
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Usage Guidelines for All Brand Elements
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Examples of Marketing Collateral
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Branded Stationery Design Ideas
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Business Cards
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Envelopes
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Brochures
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Letterheads
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Posters
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Loyalty Cards
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Email Signatures
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Examples of App Layouts
What deliverables you will get?
Step 1
We conduct an in-depth discussions with the founders to gather all necessary information & understand the vision, mission, values and the strategic goals to form a solid foundation for your brand.
Brand Strategy
Step 2
We craft a comprehensive brand book that reflects your brand's identity, including color schemes, typography, imagery guidelines, and more. This document encapsulates your brand strategy, ensuring consistency across all touchpoints.
Brand Book Creation
Step 3
We share the first draft of the brand book with you for review. Based on your feedback, we refine and finalize the brand book, delivering a polished guide that sets the standard for all future branding efforts